Thursday, March 7, 2013
LATAM is now part of oneworld
The merger of two of South America's biggest airlines LAN Chile and TAM Brazil becomes the powerhouse LATAM and it has chosen to become part of the oneworld frequent flier alliance. This is a big deal because it strengthens the travel opportunities for oneworld, the weakest alliance of the three major frequent flier alliances. The other two are Star Alliance which is headed by United and Skymiles which is led by Delta. American Airlines along with British Airways leads oneworld. While it is a coup for oneworld, it is a blow to Star Alliance because it loses TAM.